Rolex and Tennis

Rolex is the most popular and iconic brand in the luxury watch space. The Swiss brand has dominated the industry with unique timepieces, such as the Rolex Datejust, which delivers precision, style, and endurance. These values make the Rolex Datejust ideal for "the King’s sport," tennis. As an established and renowned watch store, Atlanta Luxury Watches understands the elegant combination of Rolex and tennis.

If you are a tennis fan and a luxury watch enthusiast, we can help you accessorize with the right timepiece. Whether it’s the annual international tennis competition in England every July, The Championships, or the Wimbledon tournament, the Rolex Datejust is a long-standing emblem that exudes elegance. Let’s look at the brief history of Rolex and tennis and how this partnership continues to evolve.

Rolex and The Championships, Wimbledon

Rolex watches debuted in The Championships, Wimbledon in the late 1970s. Since partnering with the sport, the Swish watchmaker has been the official timekeeper of all the leading tennis tournaments. The Championships, Wimbledon, tournament has been hosted by the All England Lawn Tennis and Croquet Club since 1877. This makes it the oldest tennis tournament and home to the game’s grass court temple.

A Temple of Tennis Tradition

At Wimbledon, greatness lies not in victory but in the perseverance and humility of the championships. This is seen by the lines from the poem "If" by Rudyard Kipling above the players’ entrance to the Center Court. These verses embody the tournament’s philosophy. The lines read:

"If you can meet with Triumph and Disaster

And treat those two impostors the same."

The Scene of Major Showdowns

Wimbledon finals are intense, and the extraordinary moments live on in the sport’s history. The Center Court has hosted some of the most epic battles between John Newcombe and Rod Laver, Rafael Nadal, and Roger Federer. This high sporting excellence struck a chord with the Swiss giant Rolex, and a natural partnership developed. Rolex has produced luxury watches for significant tennis events for over 40 years.

A Four-Decade Partnership

As mentioned, Rolex and Tennis have a partnership that exceeds forty years, providing high-quality luxury watches for major tournaments. Tennis and Rolex have a similar philosophy: a desire for precision and innovation, the continuous pursuit of excellence, unwavering effort, elegance in movement, drive to exceed limits, and respect for tradition.

Rolex has been involved in sports for many years, and that’s why it is the Premium Partner for men’s and women’s tennis. As a major brand in the luxury watch space, Rolex supports significant competitions, including the Grand Slam tournaments, the premier international team contests, the Laver Cup, and the Davis Cup Finals.

Rolex has championed architecture, culture, conservation, and exploration, building diverse partnerships across tennis, skiing, golf, motorsport, and sailing. Rolex is the go-to brand for top-tier timepieces if you are a sports enthusiast and luxury watch collector. Contact us at Atlanta Luxury Watches or visit our watch store and learn about your favorite brand. We have years of experience and industry knowledge, ensuring you invest in the right Rolex watches.