The Big 4 Swiss Brands You Need to Know

Swiss luxury watches have a stellar track record of exceptional workmanship and precision. Since the 1900s, most Swiss luxury watch brands have set standards with their unique and innovative designs. If you want to invest in a luxury timepiece, Atlanta Luxury Watches can provide pertinent information on leading brands to help you make an informed decision. In addition, our watch store offers a vast catalog of quality pieces from leading brands, ensuring you make an informed purchase. Let’s delve into the big four Swiss brands you need to know before investing in luxury watches.

Rolex

Owning a Rolex watch is considered a sign of class, making it one of the most popular watchmaking brands globally. While most Rolex luxury watches are designed for a specific purpose, they have found their way into the daily lives of collectors and enthusiasts. Since the Swiss brand was founded, it has remained privately owned and remains part of the Hans Wilsdorf Foundation established by the founder. The main goal of the foundation is to promote the values of the founder, Hans Wilsdorf, especially in science, art, charity, and education.

Omega

Another popular luxury watch brand you should know is Omega. While owning a Rolex watch might be more revered among collectors, Omega has made its mark as a reputable brand in this competitive space. Although their headquarters are in a French-speaking city, Omega still stands out as one of the leading Swiss brands. Since its first wristwatch that was designed to go to the moon, the brand has made unique timepieces that have revolutionized the industry. If you want a reliable and unique piece that represents Swiss ingenuity, Omega is a suitable option.

Patek Philippe

The Patek Philippe brand is one of the few remaining family-owned, independent luxury watch brands. As a reputable watchmaking brand, Patek Philippe makes nearly all of its prestigious timepieces in-house, giving the brand exclusivity and an unmatched aura. The Swiss brand was the first to incorporate innovative complications such as the double chronograph and perpetual calendar in wristwatches. These improvements have had a lasting impact on the watchmaking world, making it prestigious and highly sought after.

Audemars Piguet

Another groundbreaking Swiss brand in the watchmaking industry is Audemars Piguet. This family-owned company has been in the industry since the 1870s and is synonymous with exceptional craftsmanship and precision. One of the most popular models is the Royal Oak, which introduced a unique stainless steel design in 1972. This was not only a bold move at the time but also established the timepiece as the flagship model. Before investing in an Audemars Piguet or any other luxury timepiece, consult a trusted watch store or licensed dealer to ensure you make an informed purchase.

What to Do Before Heading to the Watch Store

Now that you know the top Swiss luxury watch brands, knowing what you need to do before purchasing a timepiece is crucial. Let’s delve into crucial factors to help you make an informed decision.

Consider Your Closet

A crucial factor to consider before investing in a luxury timepiece is your dress code. Your choice of clothes dictates the watch’s style to ensure it suits the setting. It is advisable to research and understand the different complications and genres available, ensuring everything aligns with your intended usage.

Understand Where You Can Wear It

Whether it's an Audemars Piguet, Omega, or Rolex watch. Knowing where you will wear your timepiece is crucial. Luxury watch brands initially focused on function over aesthetics, so choose your timepiece and where to wear it wisely. Most manufacturers offer a vast catalog of unique watches for different settings, addressing your needs effectively.

Contact Atlanta Luxury Watches and schedule a consultation with our experts to enjoy quality timepieces from leading brands. If you are a collector or enthusiast, we have unique watches to add to your collection without breaking the budget.