Why Are Rolex Watches So Expensive?

Since the early 20th century, owning a Rolex watch has been associated with luxury, class and extravagance. Many aspects of this one-of-a-kind luxury watch brand set it apart from the competition and make it a favorite for numerous high-profile individuals, from lavish builds, reliable movements and exquisite designs. Considering these factors makes more sense given the hefty price tags of various Rolex watches. However, the common question among buyers and enthusiasts is why Rolex watches are so expensive. Atlanta Luxury Watches has extensive industry experience and knowledge, which you can leverage to make an informed decision before investing in a Rolex watch. Here are some reasons why owning a Rolex timepiece is so expensive.

Designing Rolex Watches is Expensive

Making a luxury watch is a tiring and meticulous process requiring a lot of money. The Rolex Oysterflex Bracelet and Green Sapphire Crystals on the Sky-Dweller Ref. 326238-0009 is an excellent example. The prestigious Brand has a highly professional research and development facility with all the latest groundbreaking equipment. Rolex uses state-of-the-art tools to craft aesthetically-pleasing and functional watches.

Rolex is constantly innovating new manufacturing techniques to stay at the helm of the luxury watch industry. The Brand also hires only highly trained and experienced scientists to maximize research on various oils and lubricants for their machines. As a result, the in-house development costs and the factors above that go into manufacturing Rolex watches and movements are high.

The Brand Premium 904L Stainless Steel

The bands used in Rolex watches are always premium quality material, and the Rolex Explorer Ref. 124273-0001 and Rolex Datejust Ref. 278240-0015 are prime examples. The Brand is famous for using 904L quality stainless steel, unlike 316L stainless which is used by most luxury watch brands. The 904L stainless steel is corrosion-resistant, enhancing functionality and durability without compromising style.

This resistance and strength don't come cheap because of the unique skills and extra work that goes into manufacturing 904 stainless steel. The use of 904L stainless steel in all Rolex collections ensures all watches are exquisite, durable and tough, which is another factor why Rolex watches are expensive.

Rolex Watches Can Stand the Test of Time

Are you looking for a timepiece that can help withstand wear and tear? Then Rolex is the ideal watch brand. Our luxury watch store offers a range of collections under the Brand that is excellent examples, from the Rolex Explorer II to the Rolex Oyster Perpetual. Rolex remains uncompromised, whether it's an extreme change in movement, humidity, altitude, or temperature. Constant innovation in new technology and the use of Oystersteel enhance the strength and durability of Rolex watches, which translates to a higher price.

With impressive capabilities and intricate construction, there's no doubt that a Rolex timepiece is built to last. When you purchase a Rolex from our luxury watch store, we ensure you invest in a watch that goes the distance. Contact us at Atlanta Luxury Watches, and learn more about your favorite luxury watch brand.